What’s The Point In Using WordPress For Business?

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The minimum requirements for every business change all the time. There was a time when your business’ reach only extended walking distance from the front door. Now, it’s not enough to sell in your local area, online tools have allowed the competition to target your market from anywhere in the world. Meaning you need to invest in protecting your business and broadening your market through a strong online presence.

This new minimum requirement has lead a lot of businesses to look for the most user-friendly and cost-effective way to build an online presence. Which inevitably means using WordPress.

Wasting Your Time With WordPress For Business

WordPress is the ideal content management system for businesses that want a user-friendly interface that can be used by staff of all technical skill levels. In fact, with the huge growth in designers creating WordPress templates, WordPress allows businesses to build their own website, without investing huge sums in design or tech experts. With the right use of custom code and/or plugin tools; WordPress will let you do pretty much anything you want with your website.

That flexibility may be the biggest strength of WordPress for business, alongside the low costs.  However, most businesses waste the opportunities provided by the content management system’s flexibility.

They create great-looking, functional websites with plenty of impressive looking widgets.  They source striking images and make effective use of their company branding.  Then they sit back and admire their beautiful creation and wait for the leads to come rolling in. When that doesn’t happen, WordPress often gets the blame.

However, if you’ve put together a great looking and easy to use website; you’ve only done half of your job. You need to make it work. And that means creating active conversion points, tracking lead activity and building a proactive strategy based on the results. Those might sound like functions way above WordPress’ abilities; however, as we’ve already mentioned, WordPress can be incredibly flexible.

Making WordPress Work For Business

The goal with in using WordPress for your business shouldn’t be to simply create a nice-looking website. Or to tick the box that says you have to be online to succeed. The goal should be to create an active lead generation machine that’s more than a bi-product of your business. In modern business, your website should be your most-effective sales person. And we know that sales people work best when they know the buyers inside out.

With marketing automation tools like ORBTR, you can track user activity on your site. You can create landing pages that convert those visitors into leads and build email marketing and sales strategies that help nurture those leads and turn them into customers. All from your own fully customized website.

Without those functions, your WordPress doesn’t really serve a useful function. Certainly not any function that justifies the significant time investment required to manage a website. A WordPress site without some form of lead tracking and marketing automation is a lot like a Ferrari bought out of vanity and then hidden away in the garage. It’s great to look at, you might even take it out for a spin from time to time; but what’s the point if you’re not using it for it’s intended purpose?

These days it is essential for businesses to create an effective online presence. And WordPress allows every business to create a website to be proud of. However, the minimum requirement isn’t just to create a website. Creating an effective online presence means creating a website that generates leads and helps you to turn those leads into sales. For that minimum requirement, you need more than WordPress. You need WordPress and ORBTR.

Find out how ORBTR can help you to get the most out of your WordPress site. Take a FREE 14-Day Trial.

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