– Partly funded by MailChimp, Torq offers a service that grabs the attention of potential clients with individually crafted emails, also offering email marketing metrics and integrated lead tracking in one manageable interface.
– Torq opens doors and increases sales for companies and services of all shapes and sizes, bypassing other costly solutions that are often complicated to users with no background in marketing.
-“Companies will love using Torq for its simple and intuitive setup, which takes just a few minutes. It doesn’t matter what you know about lead tracking or email marketing, from the first click Torq is designed to be accessible for any user,”- Founder Erik Wolf.
March 18, 2015 – Colorado-based ORBTR announces release of the Torq email and lead tracking system, aims to improve effectiveness and maximize the results of sales emails.
Torq is a new sales prospecting email and lead tracking system which aims to maximize sales results by providing personalized email outreach for a business’ customers. To complement this tailored outreach, the Torq platform features essential email marketing metrics and integrated lead tracking, allowing businesses to analyze messages and prospects via one centralized interface.
With the marketing power that increased global connectivity has allowed, people are less willing to give the time of day to an email which looks like it has been mass sent to thousands of people. Torq allows salespeople to craft personal emails that behave like email marketing: measuring opens and clicks and tracking a lead’s behavior on the company website, and helping sales teams maximize a prospect’s attention.
Additionally, Torq provides real-time alerts, telling you exactly when leads are viewing your website and what they are looking at — helping salespeople understand when their prospects are most interested, helping them shorten sales cycles and seal more deals.
“Email is the basis for a majority of business communications — but most of us don’t use it very effectively, especially in sales and prospecting efforts,” says Erik Wolf, Founder of ORBTR. “How are we measuring the effectiveness of our sales emails? How are we using it to shepherd a qualified lead through the sales funnel? How are we using our follow-ups to shorten the sales cycle? With Torq this complicated world is condenses into one simple, easily accessible interface,” he adds.
According to Wolf, although existing email marketing tools such as MailChimp and ConstantContact include analytics which can be used to measure the effectiveness of email marketing activity, these platforms rely entirely on mass messages. Torq compliments these traditional “one to many” email marketing messages with the ability to do “one to one” email marketing — a function which is typically handled by a personal email client and misses the ability to track and measure results.
Torq includes functionality that integrates with Mandrill, a leading transactional email system by MailChimp. In addition to providing the backbone for the email portion of the product, MailChimp’s integrations team provided guidance and feedback throughout the process and financially backed a portion of the development through their Integration Fund.
Torq also provides integration with Zapier, which allows the user to share lead tracking data with over 300 popular web applications, including email marketing tools, Customer Relation Management programs (CRMs), task management apps and more.
“Companies will love using Torq for it’s simple and intuitive setup, which takes just a few minutes. It doesn’t matter what you know about lead tracking or email marketing, from the first click Torq is designed to be accessible for any user,” Wolf explains.
While leading competitors offer similar functions, they are often expensive and complicated to those with no background in marketing or analytics. Market email service Tout offers a useful tool-set and has a strong following, but at $3000 a year, may be out of reach for small and start-up businesses.
At only $249 per year, ORBTR’s Torq aims to open to the doors of effective, user-friendly sales email and lead tracking system at a reasonable price for companies of all shapes and sizes.