When I left my job as a corporate marketer more than nine years ago, I made a chart that I would use in sales presentations about my approach to small business marketing. It was a diagram with a big cog in the middle and smaller cogs surrounding it to make a simple machine of sorts. The big cog in the middle was simply labeled “Website” and everything else was meant to revolve around it. We brought a similar mindset when my team and I began developing ORBTR three years ago — the diagram that I drew then looked like a solar system and the bright sun that everything revolved around was labeled “WordPress Website.”
Unlike the established small business marketing automation tools available at the time, we were convinced that WordPress — not a proprietary third party software solution — should be the “hub” of your marketing universe.
Our release today has brought us to an entirely new level in fulfilling that mission. Imagine that a lead you are monitoring visits a particular landing page. Imagine that single action triggering automated responses, online or offline, like:
- Sending them an SMS message
- Triggering an automated phone call offering them a special deal
- Sending a physical printed greeting card in the mail as a followup
All this and more is now achievable with ORBTR on top of all the automation you could accomplish in our previous versions.
More data fields available than ever before
Previous versions of ORBTR only stored four data fields for each lead (in addition to visit data):
- First Name
- Last Name
But now, ORBTR has fields for TWENTY different data points including:
- First Name
- Last Name
- Lead Source
- Job Title
- Street Address
- Address Line 2
- Zip Code
- Sales Rep
That creates a lot of opportunities for you to use the data that you capture in new and strategic ways in your small business marketing.
New data can be integrated with Gravity Forms, Zapier, and URL query strings
You can push data into fields by way of our improved Gravity Forms integration (below), through URL query strings (i.e., linking to http://email@example.com&fName=Some&lName=Lead&osource=August Email Campaign&ostate=Colorado in an email).
Once you have captured the data that you need, you can pass any or all of it into 3rd party applications by way of Zapier, triggering emails, notes, updates to your CRM, LinkedIn invitations, text messages, and even printed communications and phone calls — all the use cases I mentioned earlier and probably a few more we haven’t even thought of yet.
Welcome to a world where your website can really control EVERYTHING.
We’re serious about our promise to make your website the center of everything. Current ORBTR users can upgrade their install anytime via the plugins page in their WordPress admin panel.
This upgrade will be made available to ORBTR Torq users later this month.
I hope you’re as excited as we are for these changes and I promise there is still more great stuff to come!