Can a PowerPoint deck forever change the way you approach online marketing? We really hope so! With a WordPress website and cost-effective tools like ORBTR, Gravity Forms and MailChimp, marketing automation for small business is more achievable and affordable than ever.
This presentation will explain, step by step, how to implement a simple — but incredibly effective — marketing automation system that will take just 90 minutes of time per week to manage and cost less than $150 each month in out-of-pocket expenses.
We’ve covered blogging, search engine optimization, social media outreach, email marketing, autoresponders, lead tracking, landing pages and more in this comprehensive beginner’s guide to marketing automation. We show you how to set it up, why it works, what tools to use and how much everything will ultimately cost you in time and money.
By far the biggest investment that any small business will make in the entire program implementation is in blogging, which requires a time commitment of about an hour every week to create a 300+ word blog post. But blogging pays big dividends, driving your SEO and your entire content strategy including email, social media and longer-form articles and white papers.
We also go through the basics of setting up WordPress for effective SEO and how you can teach yourself to craft your writing style around SEO using Scribe.
The magic created by Gravity Forms, and how it interacts with ORBTR is also a central topic that is covered in detail, as these may be the two biggest time saving tools available for WordPress today, creating many valuable efficiencies for small business. And combining these two tools with MailChimp can enable both fast and easy email newsletters as well as automatic “set and forget” sales followups.
Please check out this presentation — we’d love your feedback and, if you find it helpful, please share it!